Perfume Packaging

Client: Avon
Agency: Brand Palette
London, UK

Concepts for packaging of Value fragrance collection for the Russian market. The task was to create a carton design which can be adapted across 3 different variants. All concepts are based on the flower that each scent is made from. Some are more abstract, some playful, some are more serious, but it mustn't be too sophisticated as the designs are for Value collection. All the concepts are thought to be visually engaging with focus on each fragrance personality. The final chosen root was the Garden Collection concept that uses macro photography of the fragrance flower.