George & Dragon

Final Major Project
BA (hons) Graphic design, Prague college

Traditional english pub needed develop a visual identity which would be consistent through out the whole branding materials including website, menu, signage and more. The root of the whole concept is a drawing of the George & dragon. The drawing is supposed to refer to old engraving technique done by modern technology. There are two typefaces used, one historical and one modern. The two typefaces are used together to emphasise the contrast of tradition and history that the pub has and the modern and elegant feel which needs to be brought in to meet the 21st century brand’s needs.
Here you can download the presentation of the whole identity.